CA segment
Canadian home care franchises
Sophie in Ontario works hospital discharge, family physicians, retirement residences and insurers.
Private home care in Canada is a local reputation business. CareLoop maps the residences and the discharge offices, and keeps a consent record before anyone is put in a commercial email sequence. CASL is not optional.
Who actually refers
Hospital discharge
They refer the agency that responds and reports back.
Family physicians
A relationship with the office, logged visits, a health score.
Retirement residences
One building can be worth more than a month of ads. Treat it as an account.
A playbook for the first month
1. Pick the Canadian region
Designed for ca-central-1. Staging on this host is synthetic and is not the production region.
2. Consent before send
CASL enrollment requires a basis and the date it was captured. Implied consent still needs a record.
3. Leave Ocean and Caredove alone
They move the eReferral. CareLoop is the growth layer. Integration research is later.
Do you replace Ocean?
No. Ocean and Caredove are plumbing. CareLoop is how you win the partners who send work, and how you show them status if they are not on those networks.