Illustration, not a guarantee

25 attempts a week

Over 12 weeks, a third of those attempts are treated as first touches. That is 102 new sources in the model. Growth cost used: $207.50 a month.

• Hospital3/week
• Skilled nursing · thin in your book7/week
• Physician group · thin in your book7/week
• Case manager · thin in your book7/week

Incremental referrals / month

4.1

Midpoint revenue / month

$13,050.88

Band

$9,788.16 – $16,313.60

Against your goal

3.9 short of the goal at the midpoint

1. Week 1. Name the approver, the cases you decline, and the radius you can staff. Pull a real list from the source finder for home care and keep only the buildings you will visit.
2. Weeks 2 to 4. 25 introduction attempts a week, split 3 hospital, 7 skilled nursing, 7 physician group, 7 case manager. Skilled nursing, Physician group, Case manager are thin in the book you already have, so those types take the larger share.
3. Weeks 5 to 8. At a 18% reply rate that is about 5 meetings a week. Record met, no-show or rescheduled. Google and Microsoft calendars are not connected.
4. Weeks 9 to 13. Every referral gets a status the partner can read. Type the revenue figure or the overview stays at zero. The illustration puts new active sources near 7.3 and incremental referrals near 4.1 a month.